Selling High-Priced Business Coaching to Happy Clients

The Easy Way to Sell High-Priced Business Coaching and Still Have Happy Clients

Want to know what keeps a lot of coaches and service providers from charging what they’re really worth?

It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.

It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.

Here’s how traditional pricing discussions go:

You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.”

Your client either says yes, no or (the kiss of death) maybe.

Let’s turn that around, and rather than focus on what he or she will get from YOU, take a look at what she will achieve when she hires you.

For a business coach, this is easy. Talk money. How much more profit will your client make when she hires you? If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.

Who wouldn’t jump on that with both feet?

What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month.

What about other kinds of coaches though? The same applies, you just have to find a way to show your clients the cost of their inaction.

If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled. Imagine what it might be worth to your client to lift that depressing burden forever?

The same goes for health and wellness coaches. Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.

What about dating coaches? For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.

You just have to paint the picture.

What will life/business/love look like without your coaching services, and what can it look like with you? Once they see the difference, pricing becomes nearly irrelevant as you now get praised for Selling High-Priced Business Coaching to Happy Clients.

 

source https://myusalocal.com/selling-high-priced-business-coaching-to-happy-clients/

Business Owner’s Guide To Pricing Strategies

Easy Pricing Strategies to Determine Your Rates

It might just be the most stressful decision you ever have to make: pricing your services?

You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past.

Of course, there are some strategies you can employ. One popular method is to use a calculator just do a round about math to get an idea of your minimum rate.

Let’s say you are looking to make say $120,000 a Year then divide that number by 12 for the amount to generate per Month and divide that number by 4 for the average per week.

I would go as far as figuring out how many hours per week and then day until you come up with the amount you need to generate per hour.

Example:

$120,000 Per Year

$10,000 per Month

$2500 per week

$500 per Day

$61.25 Per Hour

These will quite quickly tell you what you need to be charging to reach your income goals, and they’re a great place to start.

But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging. So with your starting number in line, take a look at:

Your Competition. This might take a little detective work, since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out.

Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become.

Your Skills. In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.

Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)? Have your former clients moved on to bigger and better coaches after working with you? (That’s a good thing!) These are all reasons to maybe consider a higher price range than you might have first thought.

Your Market. In the game of setting rates, it’s your market that has the final say. As any first year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept.

If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged. If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching.

Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? Raise your rates.

Remember it’s your business. You get to call the shots after all you have been empowered by the Business Owner’s Guide To Pricing Strategies!

source https://myusalocal.com/business-owners-guide-to-pricing-strategies/

Use Your Facebook Post To Convert To Engage and To Sell

How to Structure Facebook Post to Convert, Engage, and Sell!

Branding – Brand yourself with the very first line of your post. Write something that is consistent to your branding.

Title – On the next line write a title, something like an oxymoron or something that is controversial.

Tell A Story or Say Something that Is Value Laden – teaching or sharing something that adds value.

Link with Call to Action – Put a link with “read more” or “CLICK HERE”

Copy – The Essence of your message

Call to Action – Message me, go here, click here. It’s more effective to have them message you then send you a link. Or send people to a webinar and then an application to see what they are a fit to work with you.

Sign off – Your name with your title

Make it interesting – Include a video, picture or quote.

Bonus tip: Be full out who you are and commit to 2-5 posts per day.

Grow by Selecting Friends on Facebook

Look for people who fit what you do. Each day, add 3 people, comment on 3 people, and message 3 people.

– Be clear and authentic to who you are

– Share your message

– Share your call to action

Enjoy using the tips shared here to grow your business and connect with your demographics on Facebook.

source https://myusalocal.com/use-your-facebook-post-to-convert-to-engage-and-to-sell/

Marketing Your Business On Instagram

How To Market Your Business On Instagram

When it comes to the online marketing of your business you have many options. We all know a great way to promote your business is by using social media and outside of Facebook and Twitter, Instagram has a very valuable position for social marketing.

Instagram is a great tool to use for business and the best way to do this is to keep your account business related and not personal. Instagram has over 400 million active users and growing, who use the site daily, while 700 million use the site monthly. In 2016, Instagram reached 1 billion downloads on the Google Play Store alone.

Advertising on instagram is very easy and can be done from your Facebook account as Facebook now owns Instagram. Reading this article will give you solid advice on how to manage an Instagram account to advertise your business account. As of 2017, Instagram has gotten much better for advertising your brand through influencer marketing. Instagram makes it easy to build a business account and connect with niche relate influencers who we can reach out to for marketing our brand with sharing etc.

Ways to promote your Instagram account:
Set up your business account. When creating a business account you should go to your account and press the three dots in the top right-hand corner. Look under account and click Switch to Business Profile. Instagram will then give you information about having a business account. The app will then prompt you to connect to your Facebook page as well as, ask you to Set Up Your Business Profile. When setting up your business account you will need an email, phone number, and/or address, providing this information will allow people to email, call and get directions to your business.
Be active and gain a following. Starting with at least 100 plus followers is best for any business account because Instagram only allows you to see the demographic information of your followers when you hit 100 followers.

Gaining followers takes time, but posting frequently is imperative to gaining followers. When starting your Instagram account utilizing hashtags will draw more people to your account based on those hash tags or keywords.

Instagram has tools that show you how many people use the hashtags you type into your description. Using the most popular tags that relate to your image helps you get more traffic to your account. Another way to gain followers is to use other social media accounts to promote your Instagram.

This is not a necessary step but, when starting out your Instagram Business account, following your followers helps increase your follow count as well. After, managing your business account for a while you may not have time to follow everyone back.

Strengthen customers relationships by responding to followers, that are participating and bringing insight to your business, as much as possible. Consumers are more likely to buy from sellers with good communication, especially when it comes to shipping. In addition, consumers like shopping online. A new study shows 84% of consumers prefer shopping online to going to an actual store.

Inspire potential customers to come to your page by making special “Instagram” offers and discounts. “Instagram” offers and discounts should be exclusive deals for your Instagram followers.

This makes your followers feel appreciated and helps build that relationship between seller and consumer.

Now That you have a few solid tips on marketing your business on I.G you can start and apply what you can daily beyond what you can do it may be a great idea to hire or outsource to a company like Atlanta 365 Ad Agency or any other qualified company you find on MyUSA Local at the least they should have tools and resources that will magnify your results.

source https://myusalocal.com/marketing-your-business-on-instagram/

Online Visibility and How Citations Impact Your Business

Citations as well as How They Impact Your Online Visibility

Even if online references has no link to your business’s web site and just your firm’s name is mentioned, it is still taken into consideration as a citation. Nevertheless, the more information included, the better.

In straightforward terms, a citation in the online world refers to any type of time your company info is noted on an internet site. These include listings such as regional directory sites, such as Yelp.com, YellowPages.com, and SuperPages.com.

Usually when you discover that you have actually received a “citation” it is a bad thing, however in the internet marketing arena, the reverse is true. If you have a company and you have actually become aware of or interest concerning citations, you might have been perplexed regarding precisely what they are.

Also, citations can be found on various other kinds of sites such as local blog sites, news internet site, work websites, social media sites sites, government sites, the Chamber of Commerce website, as well as anything else that may mention your firm.

Why Citations Are Important?

So exactly what is ultimately crucial to getting extra citations for your company? While there are a selection of methods to achieve this, all of it boils down to constructing even more of a visible presence online.

However, several factors must be taken into consideration when building these citations.

Any on the internet exposure for your company will certainly bring attention to your offers and also solutions, which you can undoubtedly take advantage of. Direct exposure opens you approximately potential consumers that could have formerly passed you by; as well as citations play an essential duty in helping you get in touch with these potential customers.

Along with that, citations are critical for seo today. Google and also other internet search engine make use of citations to connect and establish credibility concerning your online venture. The more quality citations you have, the higher your internet site will certainly rank and show up in the search results. A greater ranking means more internet website traffic, which then amounts to much more authority for you.

Additional Tips for Citations

At the very least, your citations must share your business’s formal name, your physical address, and your regional contact number (additionally called NAP’s for “Name, Address, Phone Number”) – and anything else that tells an internet search engine or a customer specifically who you are.

Lastly, a citation is most effective when it is accompanied by as much details about your service as possible. So make sure to include your hours of operation, photos, video clips, details regarding your products as well as services, and other valuable information you believe your prospective consumers would love to have.

Even more crucial is that all of your citations match as well as contain the specific details. Using various addresses and telephone number (except when it comes to several places) might really harm your capacity to obtain any kind of gain from them.

In future articles we will provide more information concerning your Online Visibility and How Citations Impact Your Business.

source https://myusalocal.com/online-visibility-and-how-citations-impact-your-business/