Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

source https://myusalocal.com/2018/03/22/hello-world/

How To Use Linkedin To Grow Your Business

Growing Your Business With Linkedin

The following infographic will help you use Linkedin to market and promote your business.

The post How To Use Linkedin To Grow Your Business appeared first on My USA Local.

source https://myusalocal.com/use-linkedin-grow-business/

How A Restaurant Birthday Club Can Grow Your Business

Restaurant Birthday Club

How A Restaurant Birthday Club Can Grow Your Business

Having a birthday club at your restaurant is by far one of the most beneficial revenue boosters you could ever create for your business. The most obvious reason to have a birthday club is that birthdays are popular & people love to celebrate their birthday. Birthdays are the most popular occasion to dine out. It’s also one of the most common overlooked marketing systems many owners fail to incorporate at their restaurant. In this short read, I will convey the importance of ‘why you need a birthday club’ at your restaurant, in addition to the revenue boosting benefits of creating one.

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5 Reasons To Have A Birthday Club:

1) HIGHEST TRANSACTION CUSTOMER: according to the National Restaurant Association, an average birthday patron spends $78 per table.

2) GOODWILL: patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!

3) GROUPS: birthday guest seldom dine alone on their birthday and often times they brings groups of friends and family to celebrate with them. The average birthday table is 3-4 people.

4) LOW HANGING FRUIT: more than 55% of all americans eat out on their birthday. Why not capitalize on what would be lost revenue?

5) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.

WATCH BIRTHDAY CLUB VIDEO

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How To Create A Birthday Club

STEP 1: CREATE THE COMPELLING OFFER

It’s important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.

STEP 2: Design the Marketing Collateral

You will need to create marketing material to showcase your birthday club to existing guest encouraging them to sign up for your club. This can be postcards you send in the mail, business sized cards you provide to guest upon paying for a meal, or table tents with a call to action to join your birthday club.

STEP 3: AUTORESPONDER & WEBSITE

on the marketing collateral, you will need a destination for the guest to visit to sign up for your birthday club. This can be a simple one page website that is connected to a email auto responder that captures the customer’s information and automatically sends them their birthday offer upon the time of their birthday.

STEP 4: SIGN UP FORM

you can also take more of a manual approach and provide sign up cards that capture all your customers pertinent information, in which you would then enter this information into a spreadsheet or a database program such as excel or google spreadsheets

NEGATIVES OF HAVING A BIRTHDAY CLUB

Having a internal birthday club can have tremendous benefits for your business. However, its an additional responsibility that needs constant attention and management. Unless you have an appointed staff to properly manage your birthday club, routinely enter new sign ups into your database, track the responsiveness of your marketing, and keep your marketing collateral updated (which can get expensive), then having a birthday club can go south quick. For this reason is why we recommend you create a EXTERNAL birthday club compared to a INTERNAL birthday club.

 

 

The Most Effective Way To Drive New Customers Into Your Restaurant

In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may  already have intentions on celebrating their birthday with their restaurant without having to provide a discount.

Recently, we’ve been having great success with a new beta program we created called Birthday Marketing. Our program helps local restaurants get more new customers on an ongoing basis. Our system  allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant!  We then send these customers to your restaurant to celebrate their special day.

Since we are confident in our approach, we practice exclusivity. Meaning, we only work with two restaurants per geographic region to maintain the effectiveness of our program.

“We Drive The Most Qualified Leads To Your Business. You Ensure They Show. It’s A Win-Win”

We’ve truly created a sustainable system that will produce new customers on a daily basis to your restaurant. If you can benefit from a steady flow of new customers, and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to learn if  having a external birthday club is a good fit for your restaurant. Our EXTERNAL Birthday club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Click the button below to learn more. We go over our detailed exact process of how we target 1000’s of birthday guest every day. Now you can know How A Restaurant Birthday Club Can Grow Your Business. 

The post How A Restaurant Birthday Club Can Grow Your Business appeared first on My USA Local.

source https://myusalocal.com/restaurant-birthday-club-can-grow-business/

Starting With Franchise Opportunities

5 Franchise Opportunities  to Start Today

With so many Franchise Opportunities available to choose from starting a business with a Franchise Opportunity can be overwhelming. Options starts with multiple choices from location, industries and company culture how are you able to select the one for you?

Starting a Business With a Franchise Opportunity begin with research after all knowledge is power. The good news is we have taken the time to research  Franchise Opportunities.

 

However in the journey to owning a company it all starts with one question.

What do I see myself doing 5 years from now?

Many people think of the amount of money they can make. However most people will also say success comes from doing something you love.

You will need commitment to see this through. Don’t start with something that you may hate going to daily. You may need to work hard daily at least in the beginning years.

Plus selling a product you believe in is better than doing what doesn’t fit you as a person.

Here are options you can look at that we consider some of the best Franchise opportunities.

LIBERTY TAX SERVICES

This company is a tax preparation business. Opening offices by partnering with franchisees. Great for anyone who wants to help others and build a business.

1st on our List of Franchise Opportunities : Click Here

or visit https://www.libertytaxfranchise.com/tax-preparation-franchise-business

RE/MAX LLC

Founded by Dave and Gail Liniger in Denver in 1973, RE/MAX is now a global network of more than 97,000 real estate agents in over 95 countries. The Linigers introduced an agent-centric model with high commission splits. In the RE/MAX system, agents are in charge of their own business, share office expenses and operate under a high commission concept.

2nd on our List of Franchise Opportunities : Top Real Estate Franchise

or visit this site https://www.remax-franchise.com/

Jimmy John’s

Jimmy John’s Franchise, LLC is a franchised sandwich restaurant chain, specializing in delivery. Founded by Jimmy John Liautaud in 1983 and headquartered in Champaign, Illinois, in 30 years, the company has grown to more than 2,500 locations in all states except Alaska, Hawaii, Maine, New Hampshire & Vermont. Jimmy John’s has opened approximately 200 locations per year over the past three years.As of 2014, 98% of the locations are franchise-owned

3rd on our List of FRANCHISE OPPORTUNITIES: Top Sandwich Franchise

or visit this site here : https://www.jimmyjohns.com/franchising/common-questions/

Edible Arrangements

Edible Arrangements is a U.S.-based franchising business that specializes in fresh fruit arrangements, melding the concept of fruit baskets with designs inspired by the floral business.The company also sells a variety of specialty fruit gift items, such as gift boxes featuring premium chocolate dipped fruit, and fresh-fruit-to-go products.

4th on our List of FRANCHISE OPPORTUNITIES: Top Food Franchise

or visit this site here : https://www.ediblearrangements.com/franchiseopportunities

Anytime Fitness

Anytime Fitness provides a business model that blends perfectly, providing a great work/life balance. The convenience and affordability of our product, for both franchise owners and members, is just one of the many features allowing our business to thrive.

Anytime Fitness opened its first club 15 years ago in Minneapolis, USA and is now the world’s largest health chain with over 3,500 clubs open in 29 countries and growing. A new member joins an Anytime club every 3 minutes.

5th on our List of FRANCHISE OPPORTUNITIES: Top Fitness Franchise

or visit this site here : https://www.anytimefitnessfranchise.com/investment

Now that you have this focused list you can begin on the road to success with your own business by Starting With Franchise Opportunities.

The post Starting With Franchise Opportunities appeared first on My USA Local.

source https://myusalocal.com/starting-with-franchise-opportunities/

Selling High-Priced Business Coaching to Happy Clients

The Easy Way to Sell High-Priced Business Coaching and Still Have Happy Clients

Want to know what keeps a lot of coaches and service providers from charging what they’re really worth?

It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.

It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.

Here’s how traditional pricing discussions go:

You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.”

Your client either says yes, no or (the kiss of death) maybe.

Let’s turn that around, and rather than focus on what he or she will get from YOU, take a look at what she will achieve when she hires you.

For a business coach, this is easy. Talk money. How much more profit will your client make when she hires you? If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.

Who wouldn’t jump on that with both feet?

What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month.

What about other kinds of coaches though? The same applies, you just have to find a way to show your clients the cost of their inaction.

If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled. Imagine what it might be worth to your client to lift that depressing burden forever?

The same goes for health and wellness coaches. Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.

What about dating coaches? For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.

You just have to paint the picture.

What will life/business/love look like without your coaching services, and what can it look like with you? Once they see the difference, pricing becomes nearly irrelevant as you now get praised for Selling High-Priced Business Coaching to Happy Clients.

 

source https://myusalocal.com/selling-high-priced-business-coaching-to-happy-clients/

Business Owner’s Guide To Pricing Strategies

Easy Pricing Strategies to Determine Your Rates

It might just be the most stressful decision you ever have to make: pricing your services?

You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past.

Of course, there are some strategies you can employ. One popular method is to use a calculator just do a round about math to get an idea of your minimum rate.

Let’s say you are looking to make say $120,000 a Year then divide that number by 12 for the amount to generate per Month and divide that number by 4 for the average per week.

I would go as far as figuring out how many hours per week and then day until you come up with the amount you need to generate per hour.

Example:

$120,000 Per Year

$10,000 per Month

$2500 per week

$500 per Day

$61.25 Per Hour

These will quite quickly tell you what you need to be charging to reach your income goals, and they’re a great place to start.

But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging. So with your starting number in line, take a look at:

Your Competition. This might take a little detective work, since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out.

Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become.

Your Skills. In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.

Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)? Have your former clients moved on to bigger and better coaches after working with you? (That’s a good thing!) These are all reasons to maybe consider a higher price range than you might have first thought.

Your Market. In the game of setting rates, it’s your market that has the final say. As any first year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept.

If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged. If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching.

Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? Raise your rates.

Remember it’s your business. You get to call the shots after all you have been empowered by the Business Owner’s Guide To Pricing Strategies!

source https://myusalocal.com/business-owners-guide-to-pricing-strategies/

Use Your Facebook Post To Convert To Engage and To Sell

How to Structure Facebook Post to Convert, Engage, and Sell!

Branding – Brand yourself with the very first line of your post. Write something that is consistent to your branding.

Title – On the next line write a title, something like an oxymoron or something that is controversial.

Tell A Story or Say Something that Is Value Laden – teaching or sharing something that adds value.

Link with Call to Action – Put a link with “read more” or “CLICK HERE”

Copy – The Essence of your message

Call to Action – Message me, go here, click here. It’s more effective to have them message you then send you a link. Or send people to a webinar and then an application to see what they are a fit to work with you.

Sign off – Your name with your title

Make it interesting – Include a video, picture or quote.

Bonus tip: Be full out who you are and commit to 2-5 posts per day.

Grow by Selecting Friends on Facebook

Look for people who fit what you do. Each day, add 3 people, comment on 3 people, and message 3 people.

– Be clear and authentic to who you are

– Share your message

– Share your call to action

Enjoy using the tips shared here to grow your business and connect with your demographics on Facebook.

source https://myusalocal.com/use-your-facebook-post-to-convert-to-engage-and-to-sell/