Growing Your Business With Linkedin
The following infographic will help you use Linkedin to market and promote your business.
The post How To Use Linkedin To Grow Your Business appeared first on My USA Local.
How A Restaurant Birthday Club Can Grow Your Business
Having a birthday club at your restaurant is by far one of the most beneficial revenue boosters you could ever create for your business. The most obvious reason to have a birthday club is that birthdays are popular & people love to celebrate their birthday. Birthdays are the most popular occasion to dine out. It’s also one of the most common overlooked marketing systems many owners fail to incorporate at their restaurant. In this short read, I will convey the importance of ‘why you need a birthday club’ at your restaurant, in addition to the revenue boosting benefits of creating one.
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1) HIGHEST TRANSACTION CUSTOMER: according to the National Restaurant Association, an average birthday patron spends $78 per table.
2) GOODWILL: patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
3) GROUPS: birthday guest seldom dine alone on their birthday and often times they brings groups of friends and family to celebrate with them. The average birthday table is 3-4 people.
4) LOW HANGING FRUIT: more than 55% of all americans eat out on their birthday. Why not capitalize on what would be lost revenue?
5) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
WATCH BIRTHDAY CLUB VIDEO
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STEP 1: CREATE THE COMPELLING OFFER
It’s important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
STEP 2: Design the Marketing Collateral
You will need to create marketing material to showcase your birthday club to existing guest encouraging them to sign up for your club. This can be postcards you send in the mail, business sized cards you provide to guest upon paying for a meal, or table tents with a call to action to join your birthday club.
STEP 3: AUTORESPONDER & WEBSITE
on the marketing collateral, you will need a destination for the guest to visit to sign up for your birthday club. This can be a simple one page website that is connected to a email auto responder that captures the customer’s information and automatically sends them their birthday offer upon the time of their birthday.
STEP 4: SIGN UP FORM
you can also take more of a manual approach and provide sign up cards that capture all your customers pertinent information, in which you would then enter this information into a spreadsheet or a database program such as excel or google spreadsheets
NEGATIVES OF HAVING A BIRTHDAY CLUB
Having a internal birthday club can have tremendous benefits for your business. However, its an additional responsibility that needs constant attention and management. Unless you have an appointed staff to properly manage your birthday club, routinely enter new sign ups into your database, track the responsiveness of your marketing, and keep your marketing collateral updated (which can get expensive), then having a birthday club can go south quick. For this reason is why we recommend you create a EXTERNAL birthday club compared to a INTERNAL birthday club.
The Most Effective Way To Drive New Customers Into Your Restaurant
In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may already have intentions on celebrating their birthday with their restaurant without having to provide a discount.
Recently, we’ve been having great success with a new beta program we created called Birthday Marketing. Our program helps local restaurants get more new customers on an ongoing basis. Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with two restaurants per geographic region to maintain the effectiveness of our program.
“We Drive The Most Qualified Leads To Your Business. You Ensure They Show. It’s A Win-Win”
We’ve truly created a sustainable system that will produce new customers on a daily basis to your restaurant. If you can benefit from a steady flow of new customers, and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to learn if having a external birthday club is a good fit for your restaurant. Our EXTERNAL Birthday club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Click the button below to learn more. We go over our detailed exact process of how we target 1000’s of birthday guest every day. Now you can know How A Restaurant Birthday Club Can Grow Your Business.
The post How A Restaurant Birthday Club Can Grow Your Business appeared first on My USA Local.
With so many Franchise Opportunities available to choose from starting a business with a Franchise Opportunity can be overwhelming. Options starts with multiple choices from location, industries and company culture how are you able to select the one for you?
Starting a Business With a Franchise Opportunity begin with research after all knowledge is power. The good news is we have taken the time to research Franchise Opportunities.
However in the journey to owning a company it all starts with one question.
What do I see myself doing 5 years from now?
Many people think of the amount of money they can make. However most people will also say success comes from doing something you love.
You will need commitment to see this through. Don’t start with something that you may hate going to daily. You may need to work hard daily at least in the beginning years.
Plus selling a product you believe in is better than doing what doesn’t fit you as a person.
Here are options you can look at that we consider some of the best Franchise opportunities.
This company is a tax preparation business. Opening offices by partnering with franchisees. Great for anyone who wants to help others and build a business.
1st on our List of Franchise Opportunities : Click Here
or visit https://www.libertytaxfranchise.com/tax-preparation-franchise-business
Founded by Dave and Gail Liniger in Denver in 1973, RE/MAX is now a global network of more than 97,000 real estate agents in over 95 countries. The Linigers introduced an agent-centric model with high commission splits. In the RE/MAX system, agents are in charge of their own business, share office expenses and operate under a high commission concept.
2nd on our List of Franchise Opportunities : Top Real Estate Franchise
or visit this site https://www.remax-franchise.com/
Jimmy John’s Franchise, LLC is a franchised sandwich restaurant chain, specializing in delivery. Founded by Jimmy John Liautaud in 1983 and headquartered in Champaign, Illinois, in 30 years, the company has grown to more than 2,500 locations in all states except Alaska, Hawaii, Maine, New Hampshire & Vermont. Jimmy John’s has opened approximately 200 locations per year over the past three years.As of 2014, 98% of the locations are franchise-owned
3rd on our List of FRANCHISE OPPORTUNITIES: Top Sandwich Franchise
or visit this site here : https://www.jimmyjohns.com/franchising/common-questions/
Edible Arrangements is a U.S.-based franchising business that specializes in fresh fruit arrangements, melding the concept of fruit baskets with designs inspired by the floral business.The company also sells a variety of specialty fruit gift items, such as gift boxes featuring premium chocolate dipped fruit, and fresh-fruit-to-go products.
4th on our List of FRANCHISE OPPORTUNITIES: Top Food Franchise
or visit this site here : https://www.ediblearrangements.com/franchiseopportunities
Anytime Fitness provides a business model that blends perfectly, providing a great work/life balance. The convenience and affordability of our product, for both franchise owners and members, is just one of the many features allowing our business to thrive.
Anytime Fitness opened its first club 15 years ago in Minneapolis, USA and is now the world’s largest health chain with over 3,500 clubs open in 29 countries and growing. A new member joins an Anytime club every 3 minutes.
5th on our List of FRANCHISE OPPORTUNITIES: Top Fitness Franchise
or visit this site here : https://www.anytimefitnessfranchise.com/investment
Now that you have this focused list you can begin on the road to success with your own business by Starting With Franchise Opportunities.
The post Starting With Franchise Opportunities appeared first on My USA Local.
The Easy Way to Sell High-Priced Business Coaching and Still Have Happy Clients
Want to know what keeps a lot of coaches and service providers from charging what they’re really worth?
It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.
It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.
Here’s how traditional pricing discussions go:
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.”
Your client either says yes, no or (the kiss of death) maybe.
Let’s turn that around, and rather than focus on what he or she will get from YOU, take a look at what she will achieve when she hires you.
For a business coach, this is easy. Talk money. How much more profit will your client make when she hires you? If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.
Who wouldn’t jump on that with both feet?
What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month.
What about other kinds of coaches though? The same applies, you just have to find a way to show your clients the cost of their inaction.
If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled. Imagine what it might be worth to your client to lift that depressing burden forever?
The same goes for health and wellness coaches. Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.
What about dating coaches? For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.
You just have to paint the picture.
What will life/business/love look like without your coaching services, and what can it look like with you? Once they see the difference, pricing becomes nearly irrelevant as you now get praised for Selling High-Priced Business Coaching to Happy Clients.
It might just be the most stressful decision you ever have to make: pricing your services?
You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past.
Of course, there are some strategies you can employ. One popular method is to use a calculator just do a round about math to get an idea of your minimum rate.
Let’s say you are looking to make say $120,000 a Year then divide that number by 12 for the amount to generate per Month and divide that number by 4 for the average per week.
I would go as far as figuring out how many hours per week and then day until you come up with the amount you need to generate per hour.
Example:
$120,000 Per Year
$10,000 per Month
$2500 per week
$500 per Day
$61.25 Per Hour
These will quite quickly tell you what you need to be charging to reach your income goals, and they’re a great place to start.
But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging. So with your starting number in line, take a look at:
Your Competition. This might take a little detective work, since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out.
Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become.
Your Skills. In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.
Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)? Have your former clients moved on to bigger and better coaches after working with you? (That’s a good thing!) These are all reasons to maybe consider a higher price range than you might have first thought.
Your Market. In the game of setting rates, it’s your market that has the final say. As any first year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept.
If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged. If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching.
Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? Raise your rates.
Remember it’s your business. You get to call the shots after all you have been empowered by the Business Owner’s Guide To Pricing Strategies!
How to Structure Facebook Post to Convert, Engage, and Sell!
Branding – Brand yourself with the very first line of your post. Write something that is consistent to your branding.
Title – On the next line write a title, something like an oxymoron or something that is controversial.
Tell A Story or Say Something that Is Value Laden – teaching or sharing something that adds value.
Link with Call to Action – Put a link with “read more” or “CLICK HERE”
Copy – The Essence of your message
Call to Action – Message me, go here, click here. It’s more effective to have them message you then send you a link. Or send people to a webinar and then an application to see what they are a fit to work with you.
Sign off – Your name with your title
Make it interesting – Include a video, picture or quote.
Bonus tip: Be full out who you are and commit to 2-5 posts per day.
Grow by Selecting Friends on Facebook
Look for people who fit what you do. Each day, add 3 people, comment on 3 people, and message 3 people.
– Be clear and authentic to who you are
– Share your message
– Share your call to action
Enjoy using the tips shared here to grow your business and connect with your demographics on Facebook.
How To Market Your Business On Instagram
When it comes to the online marketing of your business you have many options. We all know a great way to promote your business is by using social media and outside of Facebook and Twitter, Instagram has a very valuable position for social marketing.
Instagram is a great tool to use for business and the best way to do this is to keep your account business related and not personal. Instagram has over 400 million active users and growing, who use the site daily, while 700 million use the site monthly. In 2016, Instagram reached 1 billion downloads on the Google Play Store alone.
Advertising on instagram is very easy and can be done from your Facebook account as Facebook now owns Instagram. Reading this article will give you solid advice on how to manage an Instagram account to advertise your business account. As of 2017, Instagram has gotten much better for advertising your brand through influencer marketing. Instagram makes it easy to build a business account and connect with niche relate influencers who we can reach out to for marketing our brand with sharing etc.
Ways to promote your Instagram account:
Set up your business account. When creating a business account you should go to your account and press the three dots in the top right-hand corner. Look under account and click Switch to Business Profile. Instagram will then give you information about having a business account. The app will then prompt you to connect to your Facebook page as well as, ask you to Set Up Your Business Profile. When setting up your business account you will need an email, phone number, and/or address, providing this information will allow people to email, call and get directions to your business.
Be active and gain a following. Starting with at least 100 plus followers is best for any business account because Instagram only allows you to see the demographic information of your followers when you hit 100 followers.
Gaining followers takes time, but posting frequently is imperative to gaining followers. When starting your Instagram account utilizing hashtags will draw more people to your account based on those hash tags or keywords.
Instagram has tools that show you how many people use the hashtags you type into your description. Using the most popular tags that relate to your image helps you get more traffic to your account. Another way to gain followers is to use other social media accounts to promote your Instagram.
This is not a necessary step but, when starting out your Instagram Business account, following your followers helps increase your follow count as well. After, managing your business account for a while you may not have time to follow everyone back.
Strengthen customers relationships by responding to followers, that are participating and bringing insight to your business, as much as possible. Consumers are more likely to buy from sellers with good communication, especially when it comes to shipping. In addition, consumers like shopping online. A new study shows 84% of consumers prefer shopping online to going to an actual store.
Inspire potential customers to come to your page by making special “Instagram” offers and discounts. “Instagram” offers and discounts should be exclusive deals for your Instagram followers.
This makes your followers feel appreciated and helps build that relationship between seller and consumer.
Now That you have a few solid tips on marketing your business on I.G you can start and apply what you can daily beyond what you can do it may be a great idea to hire or outsource to a company like Atlanta 365 Ad Agency or any other qualified company you find on MyUSA Local at the least they should have tools and resources that will magnify your results.
Citations as well as How They Impact Your Online Visibility
Even if online references has no link to your business’s web site and just your firm’s name is mentioned, it is still taken into consideration as a citation. Nevertheless, the more information included, the better.
In straightforward terms, a citation in the online world refers to any type of time your company info is noted on an internet site. These include listings such as regional directory sites, such as Yelp.com, YellowPages.com, and SuperPages.com.
Usually when you discover that you have actually received a “citation” it is a bad thing, however in the internet marketing arena, the reverse is true. If you have a company and you have actually become aware of or interest concerning citations, you might have been perplexed regarding precisely what they are.
Also, citations can be found on various other kinds of sites such as local blog sites, news internet site, work websites, social media sites sites, government sites, the Chamber of Commerce website, as well as anything else that may mention your firm.
Why Citations Are Important?
So exactly what is ultimately crucial to getting extra citations for your company? While there are a selection of methods to achieve this, all of it boils down to constructing even more of a visible presence online.
However, several factors must be taken into consideration when building these citations.
Any on the internet exposure for your company will certainly bring attention to your offers and also solutions, which you can undoubtedly take advantage of. Direct exposure opens you approximately potential consumers that could have formerly passed you by; as well as citations play an essential duty in helping you get in touch with these potential customers.
Along with that, citations are critical for seo today. Google and also other internet search engine make use of citations to connect and establish credibility concerning your online venture. The more quality citations you have, the higher your internet site will certainly rank and show up in the search results. A greater ranking means more internet website traffic, which then amounts to much more authority for you.
At the very least, your citations must share your business’s formal name, your physical address, and your regional contact number (additionally called NAP’s for “Name, Address, Phone Number”) – and anything else that tells an internet search engine or a customer specifically who you are.
Lastly, a citation is most effective when it is accompanied by as much details about your service as possible. So make sure to include your hours of operation, photos, video clips, details regarding your products as well as services, and other valuable information you believe your prospective consumers would love to have.
Even more crucial is that all of your citations match as well as contain the specific details. Using various addresses and telephone number (except when it comes to several places) might really harm your capacity to obtain any kind of gain from them.
In future articles we will provide more information concerning your Online Visibility and How Citations Impact Your Business.
